Light Your Brand: Uplighting, Logos and Effects for Company Events

Plain banquet hall with chandeliers, tall windows and white-covered tables before any event lighting

Most hotel ballrooms and conference halls look the same under house lights. Corporate event lighting changes that: color on the walls, your logo on the dance floor and a little focus on the details guests should notice. Rent My Wedding ships do-it-yourself event lighting nationwide, and it has worked with Fortune 500 companies, event planners and DJs as well as couples. Here is how to light a company party, launch or gala without hiring a crew.

Key takeaways

  • Uplights can be set to any color and placed along the walls or around key areas such as a registration area.
  • A gobo projector can show your company logo on walls, floors, ceilings, drapery or backdrops.
  • Pin spots highlight signs, displays and centerpieces, and moving spotlights bring energy to an after-party.
  • Everything is designed for DIY setup, with setup instructions and 24/7 phone support.

Start with the room

Walk the venue, or ask for its floor plan, and note the walls guests will see most: the entrance, the stage or speaker wall, the registration table and the dance floor if there is one. Lighting a few of these well usually does more than lighting everything a little. Then check how dim the room can go, because projected logos and effects look best in a dim room.

Color the walls with uplights

Uplights sit on the floor and aim up, so they wash walls, backdrops and pillars in color. The uplighting page names corporate events among the occasions they suit. You can choose any color with the push of a button, which makes it easy to light the room in shades that go with your brand.

The uplighting cheat sheet gives a starting point: 10 uplights for up to 75 guests, 16 for 76 to 150, 24 for 151 to 225, 32 for 226 to 300 and 40 for more than 300. Place them 10 feet apart for a beautiful look or 5 feet apart for a dramatic one. You can light the whole room or only key areas, and the page suggests a head table wall or a registration area as examples. Our guide to standard and wireless uplights compares the two types, and our post on uplighting colors helps you pick shades.

Put your logo in light

A monogram light is a gobo projector that shines a custom design onto walls, floors, ceilings, drapery or backdrops. The monogram lighting page lists company logos among the designs it can project, and names corporate events among the uses. A gobo is the stencil or pattern that shapes the light.

The process is simple:

  1. Send your logo or artwork. Illustrator or Photoshop files are preferred, but .jpg, .png, Word and PDF files work too.
  2. The design team formats it and emails you a preview before shipping.
  3. The projector arrives pre-loaded with your design. Plug it in and aim it.

There are three projector types: a standard projector for crisp wall projections, a premium projector designed for the floor and a pro large-format projector for big spaces. Ask the team which one suits your room and the distance you have. A logo on the dance floor or above the stage gives every photo from the night a clear sense of whose event it was.

Ballroom walls washed in purple uplighting above tables with tall flower centerpieces

Corporate event lighting for the details

Signs and displays. The spotlights page suggests pin spots for welcome signs, seating charts and guest books, and for highlighting centerpieces or displays. At a company event, the same idea works for a product display, an awards table or the registration sign. Use 1 to 2 pin spots for each area you want to highlight.

The after-party. Moving spotlights arrive preset to a light show, move to the beat of the music and offer 8 color options and 7 patterns. You can also program your own show with the included remote.

A gala look. The special effects lighting page names corporate functions and galas for starry night lighting, which turns a dark ceiling into a star-filled sky. Texture effect lighting can project a custom pattern, and the team sends a design proof before loading it onto the projector.

Packages and planning

If you want one order that covers the basics, the packages page lists an Ultimate Lighting Package with uplighting, a custom monogram light and spotlights, sized by guest count. There is no minimum order, so you can also rent a single item.

Rentals arrive at least two days before the event, so there is time to test the lights and the logo before guests arrive. Each rental includes setup instructions, and 24/7 phone support is available during the event weekend. After the event, repack everything in the boxes it came in, attach the prepaid return labels and take them to a physical FedEx location within two days. Never leave them in a FedEx drop box.

Light the walls, put the logo where people look and give the details a little focus. That is most of what good corporate event lighting needs.

Planning a company event?
Tell us the venue, the guest count and your logo, and the team can suggest a lighting plan.

Get a quote

FAQ

Can you project our company logo at an event?

Yes. The monogram light is a gobo projector that can show a custom design, including a company logo, on walls, floors, ceilings, drapery or backdrops. It arrives pre-loaded with your design.

What file should we send for a logo projection?

Illustrator or Photoshop files are preferred for the best quality, but the design team can also work with .jpg, .png, Word documents and PDF files. They email a preview before the projector ships.

Can uplights be set to our brand colors?

Uplights can be set to any color with the push of a button, so you can choose shades that go with your brand on site. Ask the team if you have a specific color in mind.

People Also Ask

What lighting works for a corporate event stage?

Uplights along the wall behind the stage add color, and a logo projected on the wall or the floor in front of it brands the space. Keep the room dim enough for the projection to show clearly.

What are some corporate event party ideas for lighting?

Use moving spotlights that follow the music for the after-party, starry night lighting for a gala ceiling, pin spots on the awards table and your logo on the dance floor.

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